By Dilip Pathre, (Founder, Ku-Koo-Ch-Ku Poultry Farm)

It is said "Family is the circle of love and courage" and I firmly believe it. Today the journey of Ku-Koo-Ch-Ku Parivar is running towards a successful business as “Success is a journey, not Destiny”. Thanks to being a member of "Ku Koo Ch Ku Parivar”.

In April 1987, my brother viz. Prashant and I decided to start a broiler farm with a little capital of Rs 4,000/- We almost gave up on our dream. However, thanks to our in-laws i.e., Redij family as we got the necessary support/backing to start a small-scale farming activity with only 400 chicks.

Since the beginning, we learned a lot from experience and managed to grow the business significantly. This growth eventually allowed us to receive financial backing from Bank of Maharashtra, this was instrumental in allowing Koo-Ch-Ku poultry farm to expand, opening more areas, and reaching to the next level. However, being an open farmer, there was a limitation for the quality of chicks we got.

In 2006, Kunal and Prasad joined Koo-Ch-Ku poultry farm. The introduction of new technology helped us to open breeder farm and hatcheries, resulting in higher quality of chicks, feed and increased the production. Venky's played a significant role in the growth of our Breeder Farm by providing all the help and guidance required. We are deeply indebted to Venky's and express our gratitude and thanks to them. We wish Venky's to achieve more success in the future.

We desire for continuous improvement led to the introduction of two feed mills and the creation of a research and development laboratory. We use only tested ingredients to make high-quality feed because we give importance to produce high-quality chicken. The better-quality feed makes the better-quality chicken.

At our research and development laboratory, dedicated young highly skilled and experienced scientists engaged in research for improving the quality of feed.

The most senior Dr. V S Narsapur (MVSc, PhD, Post Doc (Czechoslovakia) FIAVP) Retd. Prof & HOD, from Veterinary college Mumbai, is associated with us for the last 30 years. He looks over and guides all technical activities of the Lab/research center and field.

Besides, we have built up a strong team of Doctors, Managers, field supervisors and office staff

We use SAP Software to centralize the entire system so that we can monitor different departments through one platform.

Success has not always been at our doorstep. There have been ups and down."

In 2006, the Bird flu (avian flu) epidemic caused widespread panic, disruption and massive losses. During this difficult time, we still managed to grow and started introducing the superior technologies. During the epidemic, farmers across India were incurred losses and some faced bankruptcy. To help them, we developed a business model where these farmers would become our partners and part of the Ku-Koo-Ch-Ku Parivar. We do contract broiler farming which helped the farmers to have a source of stable & assured income during all the time.

Our Headquarters based at Gram Panchayat level, and we have 6 branches across Maharashtra. We also have retail outlets all over Alibag, where we provide live birds and fresh chilled chicken.

Ku-Koo-Ch-Ku Parivar supports about 500 families of residents, and we satisfied and feel proud about our contribution to the socio- economic stability of the region through our work.

Our company's core business is in contract broiler farming. We have introduced cutting-edge technology across all our farms for efficient processing and to improve operational activities. We manage different rearing farms efficiently, leading to first-class breeding flocks which provide the best quality eggs for our hatcheries. We ensure that we provide the best quality chicks on our broiler farms. We are always compliant and maintain the highest health and safety standards, providing the correct treatment and the superior quality feed to our chicks.



We believe in supporting local poultry manufacturers and delivering healthy chicken and various products to people.



We believe working together with our business partners through our shared values, creating natural bonds and building stronger relationships. This belief is at the core of our company.



We create opportunities for employment and hence generates a source of income for the local people, thereby discouraging migrations and urbanization.


  • Premium products, sourced directly from the origin.
  • Scientifically designed central production Unit.
  • Compliance to stringent quality checks.
  • Delivery of fresh frozen products daily.


Our team is at the heart of our business. Our aim is to ensure that we retain our strong values and commitment to our staff that have been established so far. We have a trustworthy and committed workforce. Training, development, and mentoring are our key functions. Apart from these, the key pointers to choose us include:

  • Fresh and hygienic delivery.
  • Food Safety and Standards Authority of India (FSSAI) accreditation.
  • Compliance with the latest standards of safety, sustainably, packaging and transportation.
  • Watertight traceability at every point in our supply chain.
  • Use of state-of the-art temperature- controlled vans for transportation.
  • Unique supply chain mechanism that ensures quick and safe delivery


Broiler Birds

  • 1987: 2400 per year
  • 1989: 12,000 per year
  • 1992: 36,000 per year
  • 1998: 120,000 per year
  • 2006-07: Nil ( Convert in breeder farm)

Contract Broiler Farm

  • 2006: Started at Alibag
  • 2008: Branch at Pali Raigad
  • 2015: Branch at Talegav, Pune
  • 2016: Branch at Alephata Pune
  • 2016: Branch at Murbad Thane
  • 2020-21: Birds per year


  • 1998: mash 15 Tons per day
  • 2013: mash 100 Tons per day
  • 2018: Pellet 200 tons per day


  • 2008: 20000 eggs per week
  • 2012: 140000 per week
  • 2016: 580000 per week


  • 2007: 7,500 per year
  • 2010: 28,000 per year
  • 2021: 52500 per year


  • 2019 storage capacity of 7000 metric ton


  • 2013: At Mapgaon


  • 2014: Chicken retail shop at chondhi Alibag
  • 2018: Chicken retail shop at Alibag city
  • 2020: Six distributor in Mumbai


  • 2017: At Pali Alibag 500 birds per day
  • 2019: At Kalad Pen 1000 birds per day
  • 2021: At Kalad Pen 500 birds per hour ( Semi automated plant)


Mr. Prasad Pathre

  • Contributes information, ideas, and research to help develop marketing strategies.
  • Helps to detail, design, and implement marketing plans for each product or service being offered.
  • Sets marketing schedules and coordinates with colleagues, sponsors, media representatives, and other professionals to implement strategies across multiple channels.
  • Develops sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.
  • Analyses trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance.
  • Maintains excellent relationships with clients through superior customer service.

Mr. Shreyas Pathre

  • Direct, optimize and coordinate full order cycle.
  • Liaise and negotiate with suppliers, manufacturers, retailers, and consumers.
  • Keep track of quality, quantity, stock levels, delivery times, transport costs and efficiency.
  • Arrange warehouse, catalog goods, plan routes and process shipments.
  • Resolve any arising problems or complaints.
  • Supervise, coach and train warehouse workforce.
  • Meet cost, productivity, accuracy, and timeliness targets.
  • Maintain metrics and analyze data to assess performance and implement improvements.
  • Comply with laws, regulations, and ISO requirements.

Mr. Kunal Pathre

  • Responsible for Formulating and implementing the strategic plan that guides the direction of the business and P&L of the business.
  • Identify cost reduction opportunities within the departments reporting to the business line through re-alignment of work processes, and appropriate manpower utilization measures.
  • Overseeing the complete operation of the feed business in accordance with the direction established in the strategic plans.
  • Oversee day-to-day operations and review performance metrics to enable the organization deliver results as per Annual business plan.
  • Drives practices to ensure brand visibility and market penetration.
  • Monitors the deviation from planned ROI and actual ROI for investments in the Contract Broiler Farming, Feed, Breeder Farm, and Hatchery business.

Mr. Dilip Pathre

  • Assisting with the preparation of year-end accounts and statutory accounts.
  • Responding to financial inquiries by gathering and interpreting data.
  • Tax reporting and inventory processing.
  • Advising on estimates for project funding.
  • Creating KPI reports.
  • Conducting internal audits.
  • Examining financial records to check for accuracy.